Lassie

Lassie is a Stockholm-based digital-first pet insurance company offering coverage for dogs and cats across Sweden and Germany. Founded in 2019, Lassie differentiates through a prevention-first model: policyholders earn premium discounts by completing vet-certified health courses inside the Lassie app, aligning insurer and customer incentives around keeping pets healthy. The platform offers Bronze, Silver, and Gold insurance tiers with no breed or age restrictions, unlimited digital vet video calls, fast in-app claims processing, and a GPS tracker partnership with Tractive. Lassie has been named Sweden's most satisfied animal insurance customers by the Swedish Quality Index in 2024 and 2025, and its Gold plan has been top-ranked by Konsumenternas four years running. The insurer of record is Dina Försäkring AB; Lassie AB acts as insurance intermediary regulated by the Swedish Financial Supervisory Authority.