Kenzz

Kenzz is an Egyptian e-commerce platform built to bring online shopping to the mass market in Egypt and MENA, targeting consumers outside major cities who have historically been underserved by incumbent platforms like Amazon Egypt and Jumia. Founded in February 2022 by Ahmed Atef, Mahmoud Al Silk, and Moataz Sami, Kenzz sources products directly from local manufacturers and importers, cutting out resellers to offer competitive prices, and adds a group-buying feature that lets consumers unlock discounts of up to 65% by purchasing together with friends and family. The platform raised $3.5 million in seed funding in October 2022 led by Outliers Venture Capital, with participation from HOF Capital, Foundation Ventures, and Samurai Incubate. Kenzz's model addresses trust, affordability, and last-mile logistics barriers that limit e-commerce adoption across Egypt's mass market.