JOYN Foods

JOYN Foods is a US-based food tech startup and creator of 50CUT, a proprietary mushroom mycelium blend designed to replace up to 50% of the meat in ground beef, pork, and poultry dishes while enhancing flavor, nutrition, and yield. Originally founded in Israel in 2021 as Mush Foods, the company rebranded and relocated its base to New York City. 50CUT is crafted from rapidly grown culinary-grade mushroom roots — including oyster, trumpet, shiitake, and lion's mane — cultivated in upstate New York. The ingredient is distributed through Sysco and has received K-12 school approval through the South Carolina Purchasing Alliance, with growing adoption across universities, hotels, corporate canteens, and foodservice operators. The company positions blended meat as a practical, cost-effective solution for operators seeking to reduce input costs, improve nutrition, and lower carbon footprint without requiring consumer behavior change.