Joe & The Juice

Joe & The Juice is a fast-growing urban juice bar and coffee concept founded in 2002 by Kaspar Basse in Copenhagen, Denmark. The company sells freshly prepared juices, smoothies, coffee, and sandwiches using natural and organic ingredients, and has grown to over 400 stores across more than 18 countries worldwide. Known for its energetic in-store culture, music-driven ambiance, and emphasis on fresh, made-to-order products, Joe & The Juice attracts a health-conscious urban demographic and has expanded aggressively into the United States and other international markets with backing from growth equity firm General Atlantic.