It's By U

It's By U is the first online do-it-yourself flower arranging kit company in the United States, founded in 2015 by sisters Christine Strzalka, a professional florist and DIY arrangement teacher, and Caroline Strzalka. The company delivers subscription boxes containing fresh farm-sourced flowers, all necessary tools, containers, and access to step-by-step streaming video tutorials that guide customers through professional-quality arrangements. Subscribers choose monthly or twice-monthly deliveries and can select their preferred flower style. The kits are priced at up to 40% less than purchasing arrangements from a traditional florist. It's By U emphasizes sustainability throughout its supply chain: flowers are sourced from environmentally friendly and fair-trade farms, and most kit materials are made from recycled or recyclable materials. The company also runs the 'itsbyu cares' charitable program, donating a portion of each sale to Random Acts of Flowers, a charity that upcycles flowers to patients in hospitals and nursing homes. Products include DIY flower arranging kits, the Petalpicks monthly wildflower bouquet subscription, and DIY perfume kits.