Inthegame

Go beyond the commercial break

Tel Aviv, Israel · Founded 2020 · $5.2M raised

Headquarters
Tel Aviv
Employees
11–50
Founded
2020
Business Model
B2B
Total Funding
$5.2M
Last Round
$5.1M SeedSep 2022
Rounds
2

About

ITG (Inthegame) is an AI-powered video engagement and monetization platform for CTV, VOD, and live streaming content. It delivers non-intrusive, in-content ad units — including pause ads, L-bands, and interactive overlays — that increase viewer attention and brand recall. The platform integrates with programmatic demand sources and major CTV streaming platforms.

Summary

Inthegame is an Artificial Intelligence company based in Tel Aviv, Israel, founded in 2020. It has raised $5.2M in total across 2 rounds, most recently a $5.1M Seed round in Sep 2022. Investors include iGaming Ideas and Techstars.

Tech & App Stack

3 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

SeedSeed Round (Extended)Sep 2022
$5.1M

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Seed — per-round amounts, valuations, and who invested in each round.

Investors

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