Multi-Touch Marketing Analytics
Interstate Analytics helps marketers make smarter decisions. The customers of the company are Betabrand, Outdoor Voices, EVERLANE, and JACK ERWIN. It pulls in its users’ visit, conversion, and spends data across all channels and centralizes it in a dashboard. It allows its users to spend less time wrangling data and more time acting on it. It applies attribution models to its users’ data that take into account all consumer touchpoints and makes better spend allocation decisions with accurate performance data. The company deterministically syncs marketing spends and conversion data across devices. Interstate Analytics was founded in 2015.