Intermedia Advertising (IAG RESEARCH)

IAG Research, headquartered in New York, New York, was a market research and audience measurement company with 51 to 200 employees that specialized in tracking viewer engagement with television advertising, product placement, and cinema advertising. Its In-Program Performance (IPP) product delivered nightly syndicated data on viewer effectiveness for on-air product placements and sponsorships, serving major brands such as American Express, General Motors, and Procter & Gamble. The company was acquired by The Nielsen Company in 2008 for approximately $225 million, after which its LinkedIn presence became listed as an affiliated Nielsen Software Development page.