- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 1999
- Business Model
- B2B
- Website
- iagr.net
- Acquired by
- The Nielsen CompanyApr 2008
About
IAG Research, headquartered in New York, New York, was a market research and audience measurement company with 51 to 200 employees that specialized in tracking viewer engagement with television advertising, product placement, and cinema advertising. Its In-Program Performance (IPP) product delivered nightly syndicated data on viewer effectiveness for on-air product placements and sponsorships, serving major brands such as American Express, General Motors, and Procter & Gamble. The company was acquired by The Nielsen Company in 2008 for approximately $225 million, after which its LinkedIn presence became listed as an affiliated Nielsen Software Development page.
Summary
Intermedia Advertising (IAG RESEARCH) is an Adtech company based in New York, United States, founded in 1999. Investors include Nielsen, Bessemer VP and AEA Investors.
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Funding History
Apr 2008
Investors
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