Intermedia Advertising (IAG RESEARCH)

IAG Research is the leading provider of viewer engagement measures. The company measures the effectiveness of television advertising, product placement as well as cinema advertising. IAG Research's In-Program Performance (IPP) product, the syndicated data measuring viewer effectiveness of every product placement and sponsorship on television every night, is used by such industry leaders as American Express, General Motors, Procter & Gamble, Verizon, and GlaxoSmithKline.