Insightera

Acquired

Petah Tikva, Israel · Founded 2009 · $8.0M raised

Headquarters
Petah Tikva
Employees
1–10
Founded
2009
Business Model
B2B
Total Funding
$8.0M
Last Round
Series AJun 2013
Rounds
2

About

Insightera is a real-time B2B personalization marketing software provider. Its platform identifies visitors and customizes their online and mobile experiences with personalized content by dynamically changing a website based on customer information from the web. The platform uses IP addresses and visitor history to gather data and leverages predictive analytics to recommend relevant content. Founded in Israel in 2009, Insightera was acquired by Marketo in December 2013 for $20 million and became Marketo Real-Time Personalization.

Summary

Insightera is a Marketing Tech company based in Petah Tikva, Israel, founded in 2009. It has raised $8.0M in total across 2 rounds, most recently a Series A round in Jun 2013. Investors include Glilot Capital Partners.

Tech & App Stack

6 technologies & apps tracked

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Funding History

Series ASeries AJun 2013

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Investors

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