Infutor

Infutor (now operating as InfutorData, formerly Verisk Marketing Solutions) is a consumer identity management company that provides brands, publishers, and data platforms with accurate identity resolution, demographic enrichment, and in-market behavioral signals for US consumers and households. The company helps marketers identify the right consumers at the right time by linking first-party data to comprehensive identity graphs and real-time purchase intent signals. Infutor was acquired by Verisk in February 2022 and later transitioned to ActiveProspect.