Hullabalook

Visual Commerce Technology for Retailers

London · Founded 2016 · $8.2M raised

Headquarters
London
Employees
11–50
Founded
2016
Business Model
B2B
Total Funding
$8.2M
Last Round
$8.2M Series AFeb 2022
Rounds
1

About

Hullabalook is a London-based e-commerce software company that builds visual commerce tools, including AI-powered category pages, visual product bundles, and 3D room and product configurators, to help online retailers increase conversion rates. Founded in 2016 by Barny Darby and Bryony Elliott, the company serves retail brands across the US, Canada, Europe, and Asia, with implementations live within weeks and ongoing analytics support. Hullabalook reports driving 10X+ ROI for its retail customers through improved product discovery and visual merchandising.

Summary

Hullabalook is an E-Commerce company based in London, founded in 2016. It has raised $8.2M in total across 1 round, most recently a $8.2M Series A round in Feb 2022. Investors include Nauta Capital, Conviction and Passion Capital.

Tech & App Stack

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Funding History

Series ASeries AFeb 2022
$8.2M

Investors

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