Huel

Acquired

Complete food, simply delivered

Tring, United Kingdom · Founded 2015 · $81.0M raised

Headquarters
Tring
Employees
201–500
Founded
2015
Business Model
B2C
Website
huel.com
Total Funding
$81.0M
Last Round
$30.0M Series BNov 2023
Rounds
3
Acquired by
DanoneNov 2024 · $1.1B

About

Huel (Human + Fuel) is a UK-based food company that produces nutritionally complete, plant-based meal products containing all 27 essential vitamins and minerals alongside protein, healthy fats, carbohydrates, and fiber. Founded in 2015 by Julian Hearn in Tring, England, the brand offers meal shakes, hot savory meals, nutrition bars, and supplements designed for people seeking convenient, healthy, and affordable nutrition. Huel operates across the US, UK, and Europe and was acquired by Danone in 2026.

Summary

Huel is an E-Commerce company based in Tring, United Kingdom, founded in 2015. It has raised $81.0M in total across 3 rounds, most recently a $30.0M Series B round in Nov 2023. Investors include Highland Europe, Danone Manifesto Ventures and Morgan Stanley.

Tech & App Stack

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Funding History

AcquisitionNov 2024

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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

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