Homethings

Homethings is a UK sustainable home cleaning brand on a mission to eliminate single-use plastic from household cleaning. The company produces concentrated, plastic-free cleaning tablets that dissolve in water to replace conventional plastic bottles across categories including multi-surface, bathroom, kitchen, and glass cleaners. Founded in 2019/2020 by Jake Wombwell-Povey and Matthew Aubrey, Homethings sells direct-to-consumer and through UK retailers, positioning its products as powerful, planet-positive alternatives that reduce plastic waste without compromising on cleaning performance.