Halla

Intelligent ordering powered by deep food intelligence

New York, United States · Founded 2016 · $5.9M raised

Headquarters
New York, New York
Employees
11–50
Founded
2016
Business Model
B2B
Website
halla.io
Total Funding
$5.9M
Last Round
$4.5M Series AJul 2021
Rounds
2

About

Halla is an AI personalization platform that dynamically profiles human taste to deliver real-time, individualized food shopping recommendations. Using proprietary algorithms trained on 100M+ grocery orders, 350K+ recipes, 20M+ dishes, and 10K+ SKUs, Halla helps grocery retailers increase basket size, reduce cart abandonment, and improve customer satisfaction. Products: Intelligent Homepage, SmartCart, Item-Identifier. Acquired by Wynshop/Instacart in March 2024. Co-founded by Spencer Price (CEO), Gabriel Nipote (COO), Henry Michaelson (CTO).

Summary

Halla is an Artificial Intelligence company based in New York, United States, founded in 2016. It has raised $5.9M in total across 2 rounds, most recently a $4.5M Series A round in Jul 2021. Investors include SOSV, E&A Venture Capital and Food Retail Ventures.

Tech & App Stack

11 technologies & apps tracked

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Funding History

Series ASeries AJul 2021
$4.5M

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Investors

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