Halla
AcquiredIntelligent ordering powered by deep food intelligence
New York, United States · Founded 2016 · $5.9M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2B
- Website
- halla.io
- Total Funding
- $5.9M
- Last Round
- $4.5M Series AJul 2021
- Rounds
- 2
- Acquisition Date
- Mar 2024
About
Halla is an AI personalization platform that dynamically profiles human taste to deliver real-time, individualized food shopping recommendations. Using proprietary algorithms trained on 100M+ grocery orders, 350K+ recipes, 20M+ dishes, and 10K+ SKUs, Halla helps grocery retailers increase basket size, reduce cart abandonment, and improve customer satisfaction. Products: Intelligent Homepage, SmartCart, Item-Identifier. Acquired by Wynshop/Instacart in March 2024. Co-founded by Spencer Price (CEO), Gabriel Nipote (COO), Henry Michaelson (CTO).
Summary
Halla is an Artificial Intelligence company based in New York, United States, founded in 2016. It has raised $5.9M in total across 2 rounds, most recently a $4.5M Series A round in Jul 2021. Investors include SOSV, E&A Venture Capital and Food Retail Ventures.
Tech & App Stack
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Funding History
Mar 2024
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Investors
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