How much funding has GroundTruth raised?

GroundTruth has raised $111.8M in total funding, most recently a Series F round.

Who are GroundTruth's investors?

GroundTruth's investors include Eminence Capital, IVP, Emergence Capital, Microsoft, W Capital.

When was GroundTruth founded?

GroundTruth was founded in 2009.

Where is GroundTruth headquartered?

GroundTruth is headquartered in New York, New York, United States.

What industry is GroundTruth in?

GroundTruth operates in Data & Analytics, Marketing Tech.

How many employees does GroundTruth have?

GroundTruth has 201-500 employees.

GroundTruth

Media & Advertising Platform

New York, United States · Founded 2009 · $111.8M raised

Data & Analytics

Marketing Tech

Headquarters: New York, New York
Employees: 201–500
Founded: 2009
Business Model: B2B

Website: groundtruth.com
Total Funding: $111.8M
Last Round: $18.0M Series FJul 2018
Rounds: 5

About

GroundTruth is a location-based media and advertising platform that uses real-world behavioral data to help brands drive in-store visits and measurable business outcomes. Its proprietary Blueprints technology maps physical locations to enable precise audience targeting, reach across mobile, desktop, CTV, audio, and DOOH channels, and verified visit measurement. The platform serves both self-serve and managed-service advertisers.

Summary

GroundTruth is a Data & Analytics company based in New York, United States, founded in 2009. It has raised $111.8M in total across 5 rounds, most recently a $18.0M Series F round in Jul 2018. Investors include Eminence Capital, IVP and Emergence Capital.

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