GroundTruth
Media & Advertising Platform
New York, United States · Founded 2009 · $111.8M raised
- Headquarters
- New York, New York
- Employees
- 201–500
- Founded
- 2009
- Business Model
- B2B
- Website
- groundtruth.com
- Total Funding
- $111.8M
- Last Round
- $18.0M Series FJul 2018
- Rounds
- 5
About
GroundTruth is a location-based media and advertising platform that uses real-world behavioral data to help brands drive in-store visits and measurable business outcomes. Its proprietary Blueprints technology maps physical locations to enable precise audience targeting, reach across mobile, desktop, CTV, audio, and DOOH channels, and verified visit measurement. The platform serves both self-serve and managed-service advertisers.
Summary
GroundTruth is a Data & Analytics company based in New York, United States, founded in 2009. It has raised $111.8M in total across 5 rounds, most recently a $18.0M Series F round in Jul 2018. Investors include Eminence Capital, IVP and Emergence Capital.
Tech & App Stack
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Funding History
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Jul 2018
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Series B through Series F — per-round amounts, valuations, and who invested in each round.
Investors
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