GoodFit

GoodFit is an AI-driven data platform for go-to-market teams, founded in London in 2020 by Aleksander Bury and Harrison Rose (co-founder of Paddle). The platform enables B2B revenue leaders to map their total addressable market, enrich target accounts with configurable data signals, prioritize accounts by fit and intent, build out contact personas at scale, and orchestrate their data into existing sales and marketing tools. GoodFit's proprietary classification models — trained to human-level accuracy on specific qualification questions — let commercial teams answer questions about target companies that no structured database captures, such as whether a company has a transactional revenue model or serves enterprise buyers. Customers including Personio and Chili Piper use GoodFit to reduce sales cycles and increase average contract value. In 2025, GoodFit raised a $13M Series A led by Notion Capital to scale its AI-powered programmatic GTM capabilities.