GetUpside

Upside, formerly GetUpside, builds a two-sided marketplace that helps brick-and-mortar retailers earn incremental profit while consumers get cash back on everyday purchases like gas, groceries, dining, and hardware. Retailers keep their existing operations, and Upside personalizes offers so it only makes money when users and retailers do. The company reports more than $1 billion in cash back paid to consumers, $2.5 billion in incremental retailer profit, and about $6 billion in annual commerce through the platform. Upside also commits 1% of revenue to sustainability programs such as carbon offsets and food rescue.