Generative Engineering

Generative Engineering is a London-based deep-tech AI platform that enables engineers to generate, test, and simulate thousands of engineering designs simultaneously, dramatically accelerating the physical product development process. Founded in 2021 by Joe Griston, Nick Arini, Laurence Cook, and Nick Boultbee — many of whom previously worked at British electric vehicle manufacturer Arrival — the company targets complex physical products such as electric vehicles, drones, and energy systems where design iteration cycles are extremely long and costly. The platform allows design exploration to happen in parallel rather than sequentially, potentially saving years lost to wrong design directions. Generative Engineering raised a $4M seed round in November 2023 led by EQT Ventures, alongside Join Capital, to scale its team and product.