How much funding has Fruitist raised?

Fruitist has raised $250.0M in total funding, most recently a Growth Equity round.

Who are Fruitist's investors?

Fruitist's investors include J.P. Morgan Asset Management, Aliment Capital.

Where is Fruitist headquartered?

Fruitist is headquartered in Wenatchee, California, United States.

Fruitist

Inspiring enjoyable and nutritious snacking

Wenatchee, United States · Founded 2020 · $250.0M raised

Agtech

Headquarters: Wenatchee, California
Employees: 10001+
Founded: 2020
Business Model: B2C

Website: fruitist.com
Total Funding: $250.0M
Last Round: $150.0M Growth EquityOct 2025
Rounds: 2

About

Fruitist is a premium superfruit brand setting a new standard for healthy snacking. Formerly known as Agrovision, the company launched the Fruitist consumer brand in 2020 and has since become one of the fastest-growing names in the global fresh fruit market, with over $1 billion in lifetime sales and $400 million in revenue over the past 12 months. Fruitist products — led by its best-selling Premium Jumbo Blueberries — are now available in 12,500+ stores across 28 countries, with an expanding portfolio of blackberries, raspberries, and cherries. Backed by world-class investors including J.P. Morgan Asset Management and Ray Dalio's family office, Fruitist has been named to CNBC's Disruptor 50 and Fast Company's Most Innovative Companies lists.

Summary

Fruitist is an Agtech company based in Wenatchee, United States, founded in 2020. It has raised $250.0M in total across 2 rounds, most recently a $150.0M Growth Equity round in Oct 2025. Investors include J.P. Morgan Asset Management and Aliment Capital.