Froda

Froda is a Swedish fintech company providing business loans and embedded SME financing. The company lends directly to small and medium-sized businesses under its own brand and offers a white-label embedded lending platform (Froda Embedded) that partners such as banks and payment providers integrate into their products. Froda funds its loans from private savers' deposit accounts rather than institutional capital, operating fully digitally with same-day payouts and a 4.9/5 Trustpilot rating. Froda Embedded is live across Sweden, Denmark, Norway, Finland, Germany, the UK, and Ireland.