Frictionless Technologies Ltd

Fam, operated by Frictionless Technologies Ltd (London), is a fintech payment platform that eliminates card-processing fees for ecommerce brands by letting shoppers pay directly from their bank account via Open Banking, then rewards those shoppers with store credit worth up to 10% of their purchase — up to 10x typical UK cashback cards. The checkout integrates AI agents that help customers find better prices on items they've already bought and handle one-tap returns, plus 'Squad Drops,' weekly bonus credits earned by shopping with friends. Fam says its self-funded loyalty loop boosts repeat purchases by 1.4x and overall customer lifetime value by 46%, describing itself as the fastest-growing payment choice among Gen-Z and young millennials in the UK. Fam's payments infrastructure is FCA-regulated and ISO 27001:2013 certified. It was founded by brothers Devansh and Urvesh Vasani.