Freakins

Freakins is India's fastest-growing denim wear brand for women, founded in 2021 in Mumbai by Puneet Sehgal and Shaan Shah. The brand boldly experiments in designs and materials under the philosophy 'Dare to experiment,' repurposing denim staples with a fresh, Gen-Z-focused perspective. Freakins offers over 1,500+ styles across 35+ categories — featuring trendy fits, washes, and rips that cater to diverse body types and occasions. All styles are meticulously designed and manufactured in-house, and products are sold through direct-to-consumer (D2C) channels and online marketplaces like Myntra. The company releases new apparel weekly and has amassed over 505,000 Instagram followers. Freakins raised $4 million led by Matrix Partners India and Blume Ventures in 2023.