Frameplay

The Future of Intrinsic In-Game Advertising

San Francisco, United States · Founded 2018

Employees
11–50
Founded
2018
Business Model
B2B
Last Round
Series ADec 2021
Rounds
1

About

Frameplay is an award-winning marketing technology provider founded in 2018 and headquartered in San Francisco, California. The company pioneered the term 'intrinsic in-game advertising' and enables brands, agencies, and platforms to place advertising natively within video game environments without interrupting gameplay. Frameplay provides game studios with incremental monetization through its SDK integrations (Unity, Cocos) and offers advertisers programmatic workflows, audience segmentation, and attention metrics including Intrinsic Time-in-View. The company is TAG Certified for Transparency and actively contributes to IAB gaming advertising standards.

Summary

Frameplay is an Adtech company based in San Francisco, United States, founded in 2018. Its most recent funding was a Series A round in Dec 2021. Investors include Hiro Capital.

Tech & App Stack

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Funding History

Series ASeries ADec 2021

Investors

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