Foxtale

Foxtale is an Indian direct-to-consumer (D2C) skincare and beauty brand founded in 2021 by Romita Mazumdar, designed specifically to address unmet skincare needs for Indian skin types. The brand launched its first products in January 2022, with each product requiring 12 to 18 months of research and development before launch, underpinned by a founding R&D lab set up in Chennai. Foxtale is built on a science-backed, dermatologist-tested formulation philosophy that targets real skincare concerns for Indian consumers — such as hyperpigmentation, acne, and sun protection — at accessible price points. The company has served over 15 lakh (1.5 million) customers and has scaled to revenue nearing ₹200 crore in FY25, becoming one of India's fastest-growing skincare brands. Foxtale raised $30 million in funding and is backed by prominent investors. The company is headquartered in Mumbai, Maharashtra. As a D2C-first brand, Foxtale primarily sells through its own website and app, supplemented by quick-commerce and marketplace channels. The brand competes in the rapidly growing Indian skincare market by differentiating on formulation quality and skin-type specificity rather than influencer-led marketing.