FORMA
AcquiredMorphe | Eyeshadow Palettes, Lipsticks, Makeup Brushes & More
Los Angeles, United States · Founded 2020
- Headquarters
- Los Angeles, California
- Employees
- 201–500
- Founded
- 2020
- Business Model
- B2C
- Website
- formabrands.com
- Acquisition Date
- Jan 2023
About
FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands, launched in August 2020 following General Atlantic's 2019 investment in Morphe Holdings. Headquartered in Los Angeles, the company built a multi-category portfolio for millennial and Gen Z consumers spanning color cosmetics, skin care, body care, hair care, and health & wellness — including Morphe and Jaclyn Cosmetics — with plans to incubate new brands from the ground up.
Summary
FORMA is an E-Commerce company based in Los Angeles, United States, founded in 2020. Investors include Cerberus Ventures.
Tech & App Stack
6 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Jan 2023
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Debt Financing through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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