A simpler, smarter, more sustainable wholesale ecosystem
FOBOH is an AI-enabled B2B platform that helps food and beverage distributors and suppliers retain customers, deepen relationships, grow revenue, and run more efficiently through automated order processing, sales co-pilot tools, and invoice management. Co-founded by Kshitija Deshmukh (CEO) and Beth Lovell, the company is based in Sydney and was founded on the traditional grounds of the Gadigal people. FOBOH serves the Australian foodservice wholesale ecosystem.
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