Flowtown

Flowtown was a San Francisco-based social marketing startup founded in November 2009 by Dan Martell and Ethan Bloch. The company's flagship product allowed businesses to append useful social information — such as related Twitter, Facebook, and LinkedIn accounts — to their marketing contact lists. Following a Facebook Terms of Service change in October 2010, Flowtown pivoted to gift marketing, enabling referral rewards through social networks. The company also built Timely.is, a tool that helped users schedule tweets at optimal times based on prior tweeting patterns. Flowtown raised $750K in seed funding from notable angels including Dave McClure, Travis Kalanick, and Mitch Kapor, and grew to over 50,000 small business customers before being acquired by Demandforce in October 2011.