Flowing Bee
Where behaviour changes
Melbourne, Australia · Founded 2024 · $1.6M raised
- Headquarters
- Melbourne
- Employees
- 11–50
- Founded
- 2024
- Business Model
- B2B
- Website
- flowingbee.com
- Total Funding
- $1.6M
- Last Round
- $1.6M Pre-SeedMar 2025
- Rounds
- 1
About
Flowing Bee is a Melbourne-based SaaS company founded in 2023 by behavioural scientist Michael Sankey, Ph.D. and ex-F1 simulation engineer Sara Khorasani. The platform is an end-to-end marketing effectiveness solution that unites behavioural science, human-centred AI, and customer insights in one workspace. Flowing Bee helps marketing teams identify what drives and blocks customer choice, prioritise the highest-impact interventions, generate behaviourally optimised campaigns, and measure brand performance and campaign effectiveness. Unlike traditional market research — which is slow and costly — Flowing Bee delivers insights within weeks and connects them directly to campaign execution. The company raised $1.6M in seed funding in 2025 and serves enterprise and mid-market clients across healthcare, insurance, finance, and retail in Australia, the US, UK, and Southeast Asia.
Summary
Flowing Bee is an Artificial Intelligence company based in Melbourne, Australia, founded in 2024. It has raised $1.6M in total across 1 round, most recently a $1.6M Pre-Seed round in Mar 2025. Investors include Archangel Ventures and Antler.
Tech & App Stack
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Funding History
Mar 2025
Investors
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