Where behaviour changes
Flowing Bee is a Melbourne-based SaaS company founded in 2023 by behavioural scientist Michael Sankey, Ph.D. and ex-F1 simulation engineer Sara Khorasani. The platform is an end-to-end marketing effectiveness solution that unites behavioural science, human-centred AI, and customer insights in one workspace. Flowing Bee helps marketing teams identify what drives and blocks customer choice, prioritise the highest-impact interventions, generate behaviourally optimised campaigns, and measure brand performance and campaign effectiveness. Unlike traditional market research — which is slow and costly — Flowing Bee delivers insights within weeks and connects them directly to campaign execution. The company raised $1.6M in seed funding in 2025 and serves enterprise and mid-market clients across healthcare, insurance, finance, and retail in Australia, the US, UK, and Southeast Asia.
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