How much funding has Flowing Bee raised?

Flowing Bee has raised $1.6M in total funding, most recently a Pre-Seed round.

Who are Flowing Bee's investors?

Flowing Bee's investors include Archangel Ventures, Antler.

When was Flowing Bee founded?

Flowing Bee was founded in 2024.

Where is Flowing Bee headquartered?

Flowing Bee is headquartered in Melbourne, Victoria, Australia.

What industry is Flowing Bee in?

Flowing Bee operates in Artificial Intelligence, Data & Analytics, Marketing Tech, SaaS.

How many employees does Flowing Bee have?

Flowing Bee has 11-50 employees.

Flowing Bee

Where behaviour changes

Melbourne, Australia · Founded 2024 · $1.6M raised

Artificial Intelligence

Data & Analytics

Marketing Tech

SaaS

Headquarters: Melbourne, Victoria
Employees: 11–50
Founded: 2024
Business Model: B2B

Website: flowingbee.com
Total Funding: $1.6M
Last Round: $1.6M Pre-SeedMar 2025
Rounds: 1

About

Flowing Bee is a Melbourne-based SaaS company founded in 2023 by behavioural scientist Michael Sankey, Ph.D. and ex-F1 simulation engineer Sara Khorasani. The platform is an end-to-end marketing effectiveness solution that unites behavioural science, human-centred AI, and customer insights in one workspace. Flowing Bee helps marketing teams identify what drives and blocks customer choice, prioritise the highest-impact interventions, generate behaviourally optimised campaigns, and measure brand performance and campaign effectiveness. Unlike traditional market research — which is slow and costly — Flowing Bee delivers insights within weeks and connects them directly to campaign execution. The company raised $1.6M in seed funding in 2025 and serves enterprise and mid-market clients across healthcare, insurance, finance, and retail in Australia, the US, UK, and Southeast Asia.

Summary

Flowing Bee is an Artificial Intelligence company based in Melbourne, Australia, founded in 2024. It has raised $1.6M in total across 1 round, most recently a $1.6M Pre-Seed round in Mar 2025. Investors include Archangel Ventures and Antler.