Flourish Fi

Acquired

Empowering people to create better money habits

Berkeley, United States · Founded 2018 · $7.6M raised

Fintech
Financial Wellness
Data & Analytics
Employees
11–50
Founded
2018
Business Model
B2B
Total Funding
$7.6M
Last Round
$2.3M SeedSep 2024
Rounds
4

About

Flourish Fi is a behavioral engagement and financial wellness platform that helps banks, credit unions, and fintechs drive customer activation, retention, and financial health outcomes through gamification and data-driven nudges. The platform embeds directly into financial institutions' existing apps and portals, offering modules that reward positive money habits, deliver financial education, and personalize the banking experience. Flourish Fi partners with institutions across the Americas — including Mastercard, Sicoob, Tricolor, and Commonwealth — to increase digital adoption and customer lifetime value while advancing financial inclusion.

Summary

Flourish Fi is a Fintech company based in Berkeley, United States, founded in 2018. It has raised $7.6M in total across 4 rounds, most recently a $2.3M Seed round in Sep 2024. Investors include Magma Partners, Canary and Xochi Ventures.

Tech & App Stack

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Funding History

SeedSeed RoundSep 2024
$2.3M

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Investors

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