Floom

Beautiful flowers from independent florists, delivered same-day

London, United Kingdom · Founded 2015 · $3.2M raised

Headquarters
London
Employees
11–50
Founded
2015
Business Model
B2C
Total Funding
$3.2M
Last Round
$2.5M SeedDec 2018
Rounds
2

About

Floom is an online florist marketplace that connects customers with a curated selection of independent local florists, delivering same-day bespoke bouquets. Hand-selected florists design and upload their own unique floral arrangements to the platform, giving customers access to artisanal flowers not available through traditional retail. Customers enter a delivery postcode and choose from locally-crafted bouquets in a matter of clicks. Floom also offers a SaaS eCommerce channel for partner florists, and serves corporate clients including ASOS, Burberry, Condé Nast, and the BBC.

Summary

Floom is a Marketplace company based in London, United Kingdom, founded in 2015. It has raised $3.2M in total across 2 rounds, most recently a $2.5M Seed round in Dec 2018. Investors include Firstminute Capital and Pembroke VCT.

Tech & App Stack

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Funding History

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Investors

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