Flipp

Reach 100 million high-intent shoppers with experiences, not ads

Toronto, United States · Founded 2007 · $61.0M raised

Headquarters
Toronto
Employees
201–500
Founded
2007
Business Model
B2B
Total Funding
$61.0M
Last Round
$61.0M Growth EquityApr 2016
Rounds
1

About

Flipp is a technology platform founded in 2007 that reinvents how people plan their weekly shopping by connecting retailers and brands with high-intent shoppers through digital circular content and shoppable experiences. The Flipp Platform enables retailers to distribute full-fidelity, localized digital merchandising to over 100 million households, replacing traditional print flyers with curated, interactive digital experiences. Brands leverage Flipp's 400 billion intent-based shopping signals to target custom audiences and drive measurable purchase lift, with validated 4:1 ROAS and 103% lift in purchase intent. Flipp also powers media partners with premium shopping experiences, achieving an average 80-second dwell time. The company works with North America's largest retailers including Kroger and The Home Depot, and was acquired by Truelink Capital in 2023.

Summary

Flipp is an E-Commerce company based in Toronto, United States, founded in 2007. It has raised $61.0M in total across 1 round, most recently a $61.0M Growth Equity round in Apr 2016. Investors include General Atlantic and Insight Partners.

Tech & App Stack

6 technologies & apps tracked

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Funding History

Growth EquityGrowth EquityApr 2016
$61.0M

Investors

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