Flam

Flam is an AI-native mixed reality content platform that enables brands and enterprises to transform passive customer touch-points into humanlike visual interactions across marketing, advertising, communication, and commerce. Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam's proprietary deep-tech infrastructure allows brands to publish interactive mixed reality experiences accessible through QR codes or links across digital and physical channels — without requiring a dedicated app. Its product stack includes AI Interactive Ads, AI Visual Agents, and CommerceAI, serving Fortune 500 brands across advertising, media, e-commerce, and programmatic publishing. The platform uses generative AI, multimodal interaction engines, RAG-powered voice intelligence, and real-time gesture controls to deliver streamable interactive content engineered for attention and engagement.