Fixel

Fixel is an AI-powered audience segmentation platform that ranks website visitors by their level of engagement using behavioral data science. By analyzing dozens of real-time user interaction parameters, Fixel automatically classifies audiences into engagement tiers — enabling marketers to focus remarketing spend on high-intent users, build better lookalike audiences, and cut waste from media buys. The platform integrates with all major ad platforms, CMS, and DMP services, and was developed as a Logiq company. It served use cases across remarketing, lookalike modeling, and media buying optimization for e-commerce brands and agencies.