FitFlo

FitFlo is a Melbourne, Australia-based sportstech startup founded in 2023 that offers a dual-sided SaaS platform designed to reduce member churn and improve outcomes for fitness centres and their members. On the operator side, a web application provides gym managers and personal trainers with AI-powered workout creation tools, a member analytics dashboard, communication features, and insights into engagement trends. On the member side, a mobile app delivers personalized workout plans, guided exercise sessions with instructional videos, automated progress tracking, and a rewards system to sustain motivation. The platform's distinctive technology layer uses NFC tags embedded in gym equipment, allowing members to tap their phone to instantly access tutorials for that specific machine, log workout sets automatically, and receive real-time AI-driven coaching adjustments. This contextual, equipment-level data enables far more granular personalization than traditional fitness apps. FitFlo is backed by venture capital firm Antler and has raised a seed round. The platform is live across gyms in Melbourne and Singapore, with beta-partner gyms reporting up to a 36% improvement in member retention year-over-year. Target customers are independent gym operators and fitness centre chains seeking to differentiate on member experience.