Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com
FirstCry (BrainBees Solutions Limited) is India's largest omnichannel retailer focused on infant, maternity, and children's products. Founded in November 2010 by Supam Maheshwari and Amitava Saha, the company is headquartered in Pune and sells through its e-commerce platform, mobile app, and over 1,000 physical stores operating under the FirstCry and BabyHug brands. It serves over 25 million customers across India and the Middle East, including UAE and Saudi Arabia, offering more than 200,000 products across baby care, maternity, toys, clothing, and more. Backed by SoftBank, Mahindra & Mahindra, and Premji Invest, FirstCry listed on the Bombay Stock Exchange and National Stock Exchange in August 2024.
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