Finsara

Finsara is an AI-powered lending platform based in India that partners with NBFCs and banks to offer consumer credit products using non-traditional credit variables. Rather than relying solely on bureau scores, Finsara's platform evaluates alternative data signals to extend financial access to underserved and thin-file borrowers. By operating in a B2B2C model, Finsara embeds its underwriting technology within existing lender infrastructure, enabling partners to originate, underwrite, and disburse loans more accurately and efficiently. The platform is designed to improve approval rates while managing risk, targeting the large segment of creditworthy Indians who are excluded from traditional lending.