FarmDrop

Farmdrop was a London-based online ethical grocer that sourced farm-to-table food directly from local farmers, fishermen, and small producers across the UK. Founded in 2012 by former Morgan Stanley stockbroker Ben Pugh, the company operated a direct-to-consumer marketplace model that eliminated middlemen from the supply chain, passing more revenue to producers — farmers received an average of 70% of the retail price versus 30% via conventional supermarket supply chains. Farmdrop raised over £35 million in funding and grew rapidly during the COVID-19 pandemic, reaching over 10,000 active customers by 2020. The company entered administration on 17 December 2021, cancelling customers' Christmas orders due to inability to secure sufficient capital.