ExactTarget

Acquired

Build customer relationships with an engagement marketing platform

Indianapolis, United States · Founded 2000 · $185.5M raised

Employees
1001–5000
Founded
2000
Business Model
B2B
Total Funding
$185.5M
Last Round
$30.0M Growth EquityApr 2011
Rounds
4
Acquired by
SalesforceJun 2013

About

ExactTarget was the market leader in on-demand email software solutions for permission-based email marketing. It enabled organizations to strengthen customer relationships through integrated email solutions across the enterprise. Acquired by Salesforce, it evolved into Marketing Cloud.

Summary

ExactTarget is an Analytics company based in Indianapolis, United States, founded in 2000. It has raised $185.5M in total across 4 rounds, most recently a $30.0M Growth Equity round in Apr 2011. Investors include TCV, Battery Ventures and Salesforce Ventures.

Tech & App Stack

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Funding History

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AcquisitionAcquired by SalesforceJun 2013
$2.5B

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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

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