ExactTarget

Acquired

Build customer relationships with an engagement marketing platform

Indianapolis, United States · Founded 2000 · $185.5M raised

Employees
1001–5000
Founded
2000
Business Model
B2B
Total Funding
$185.5M
Last Round
$30.0M Growth EquityApr 2011
Rounds
4
Acquired by
SalesforceJun 2013 · $2.5B

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

ExactTarget was an on-demand email, mobile, and cross-channel marketing software company headquartered in Indianapolis, Indiana, with additional offices in San Francisco and London. The company grew to more than 1,000 employees as a public company before being acquired by Salesforce, after which it became the Salesforce Marketing Cloud. Marketing Cloud now serves as the platform's digital marketing hub, powering customer journeys across email, social, mobile, and web so marketers can put customers at the center of every touchpoint.

Summary

ExactTarget is an Analytics company based in Indianapolis, United States, founded in 2000. It has raised $185.5M in total across 4 rounds, most recently a $30.0M Growth Equity round in Apr 2011. Investors include TCV, Battery Ventures and Salesforce Ventures.

Tech & App Stack

8 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding & Exit History

AcquisitionAcquired by SalesforceJun 2013

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Funding: Series A through Growth Equity. Amounts, valuations, and investors where available.

Investors

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