Equativ
The Global End-to-End Media Platform
- Business Model
- B2B
- Website
- smartadserver.com
About
Equativ is a global end-to-end media and advertising platform that combines technology, consumer research, and data intelligence for advertisers, publishers, and retailers. Its products include an advertiser platform, publisher monetization and SSP tools, CTV solutions, retail media, creative ad enhancements, and Maestro, an AI-powered curation and campaign-optimization suite. The company says it serves more than 50,000 brands globally and offers agentic AI tools that automate planning, optimization, and reporting. Equativ also markets sustainability-focused GreenPMPs inventory as a SaaS ad-tech vendor.
Summary
Equativ is an Adtech company.
Tech & App Stack
3 technologies & apps tracked
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