Marigold (fka Campaign Monitor)

Campaign Monitor, now operating as Marigold, is an email marketing and customer loyalty platform founded in 2004 by Ben Richardson and Dave Greiner. Originally built to give businesses elegant tools for creating and sending email campaigns, Campaign Monitor grew into a full marketing automation suite with powerful segmentation, automation workflows, and analytics. Under the Marigold brand (formed via merger with CM Group), the platform now encompasses email marketing, loyalty programs, and cross-channel personalization solutions, serving brands including American Airlines, Disney, Starbucks, and Tesco.