Engine by MoneyLion

Engine by MoneyLion (now rebranded Engine by Gen) is a category-leading embedded financial marketplace platform that matches consumers with real-time, personalized financial product recommendations from the largest connected network of financial providers, including lenders, insurers, and savings products, across mobile apps, websites, and other consumer touchpoints. Founded in 2014 as Even Financial and acquired by MoneyLion in February 2022 to form Engine by MoneyLion, the platform has facilitated over 40 million financial product matches and processes more than 100 million financial inquiries per quarter across a network of over 1,300 partners. Engine enables businesses—from fintechs and banks to media publishers—to offer comprehensive financial product marketplaces to their users through a single API integration or fully white-labeled experience. The platform leverages expansive consumer data, advanced AI models, and hosted decisioning infrastructure to help partners acquire customers, increase lifetime value, and monetize their audiences at scale.