Engagio

Acquired

Account-based everything for B2B marketing teams

San Mateo, United States · Founded 2015 · $10.0M raised

Headquarters
San Mateo
Employees
51–200
Founded
2015
Business Model
B2B
Total Funding
$10.0M
Last Round
$10.0M Series AApr 2015
Rounds
1
Acquired by
DemandbaseJun 2020

About

Engagio was a B2B account-based marketing (ABM) software company founded in 2015 by Jon Miller and Brian Babcock in San Mateo, California. Miller, co-founder of Marketo, built Engagio to help B2B marketers execute go-to-market strategies at the account level, combining lead-based marketing with account-based approaches. The platform offered products including ABM Foundation for data integration and lead-to-account mapping, Engage Analytics for account prioritization, Engage ABM Automation for multi-channel orchestration, and Dash Attribution for measuring marketing ROI. Engagio raised $32 million across two rounds and was acquired by Demandbase in 2020.

Summary

Engagio is a Marketing Tech company based in San Mateo, United States, founded in 2015. It has raised $10.0M in total across 1 round, most recently a $10.0M Series A round in Apr 2015.

Tech & App Stack

8 technologies & apps tracked

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Funding History

AcquisitionAcquisition by DemandbaseJun 2020

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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.

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