Eat Better
Eat Better Co - As seen on Shark Tank
Jaipur, India · Founded 2020 · $1.8M raised
- Headquarters
- Jaipur
- Founded
- 2020
- Business Model
- B2C
- Website
- eatbetterco.com
- Total Funding
- $1.8M
- Last Round
- $1.8M Venture RoundApr 2025
- Rounds
- 1
About
Eat Better Co is an Indian direct-to-consumer food brand started in August 2020 by Mridula Kanoria, Vidushi Kajaria and Shaurya Kanoria to make healthy snacking taste good. The company sells clean-label, organic and multi-grain snacks — including namkeens, seed and nut mixes and other everyday Indian snack formats — reformulated without the refined flour, palm oil and preservatives common on retail shelves. The brand sells through its own Shopify storefront, marketplaces and modern trade, and gained national visibility after appearing on Shark Tank India.
Summary
Eat Better is a Food & Beverage company based in Jaipur, India, founded in 2020. It has raised $1.8M in total across 1 round, most recently a $1.8M Venture Round round in Apr 2025. Investors include Prath Ventures and Spring Marketing Capital.
Tech & App Stack
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Funding History
Apr 2025
Investors
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