Earnest Research

Earnest Analytics (formerly Earnest Research) is a New York-based alternative data company that partners with consumer transaction data providers to deliver near real-time spending insights for investors and corporate clients. Its AI-powered Dash platform surfaces earnings predictions, market share trends, customer retention metrics, and macroeconomic signals derived from a panel of over one million households. The company serves long/short and quantitative investors, private equity firms, corporate strategy teams, and consultants who need granular consumer spending intelligence to inform decisions. In 2025, Earnest Analytics was acquired by Consumer Edge to expand the combined firms alternative data platform.