Digital Mortar
Measurement that brings the power of digital analytics to your stores
San Francisco, United States · Founded 2018 · $150K raised
- Headquarters
- San Francisco, California
- Founded
- 2018
- Business Model
- B2B
- Website
- digitalmortar.com
- Total Funding
- $150K
- Last Round
- $150K SeedFeb 2017
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 1 investor for this company. The full record is or through the API.
About
Digital Mortar's DM1 Analytics Platform delivers comprehensive, full-path customer behavioral analytics for brick-and-mortar retail stores. By measuring every step of the shopper journey — from store entry through purchase — DM1 enables retailers to treat the store as a funnel, optimize layout and merchandising, evaluate associate performance, and run side-by-side A/B tests. The platform combines in-store behavioral tracking, point-of-sale data, labor tracking, and weather data into a single integrated measurement system.
Summary
Digital Mortar is a Data & Analytics company based in San Francisco, United States, founded in 2018. It has raised $150K in total across 1 round, most recently a $150K Seed round in Feb 2017. Investors include 500 Global.
Tech & App Stack
1 technology or app tracked
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Funding History
Feb 2017
Investors
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