Digital Mortar

Measurement that brings the power of digital analytics to your stores

San Francisco, United States · Founded 2018 · $150K raised

Founded
2018
Business Model
B2B
Total Funding
$150K
Last Round
$150K SeedFeb 2017
Rounds
1

About

Digital Mortar's DM1 Analytics Platform delivers comprehensive, full-path customer behavioral analytics for brick-and-mortar retail stores. By measuring every step of the shopper journey — from store entry through purchase — DM1 enables retailers to treat the store as a funnel, optimize layout and merchandising, evaluate associate performance, and run side-by-side A/B tests. The platform combines in-store behavioral tracking, point-of-sale data, labor tracking, and weather data into a single integrated measurement system.

Summary

Digital Mortar is a Data & Analytics company based in San Francisco, United States, founded in 2018. It has raised $150K in total across 1 round, most recently a $150K Seed round in Feb 2017. Investors include 500 Global.

Tech & App Stack

1 technologies & apps tracked

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Funding History

SeedFeb 2017
$150K

Investors

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