Diferente

Mercado Diferente (branded as Diferente) is a Brazilian foodtech company on a mission to democratize access to healthy, organic food while fighting food waste in Latin America. The company operates a subscription-based delivery service that partners directly with local organic farmers to rescue imperfect or surplus produce — delivering fresh, certified organic vegetable and fruit baskets to customers' homes at prices up to 40% lower than traditional retailers. Founded in 2022 and headquartered in São Paulo, Diferente uses AI to personalize basket contents based on customer preferences and seasonal availability.