- Headquarters
- Leicester
- Employees
- 11–50
- Founded
- 2013
- Business Model
- B2C
- Website
- deadhappy.com
- Total Funding
- $5.0M
- Last Round
- $5.0M Series ASep 2019
- Rounds
- 1
About
DeadHappy was a UK-based life insurance provider that reinvented traditional life cover to be cheaper, faster, and jargon-free — customers could get insured in under three minutes by answering just four questions, with no long forms and no tie-ins. Its platform also let policyholders make, share, and fund personalized 'death wishes.' Backed by investors including Octopus Ventures, Headline, Volution, Verso Capital, and Channel 4 Ventures, DeadHappy grew to £2.5m revenue and 25,000+ active policies before entering administration in June 2024 after its underwriter, Shepherds Friendly, ceased backing its policies.
Summary
DeadHappy is an Insurtech company based in Leicester, United Kingdom, founded in 2013. It has raised $5.0M in total across 1 round, most recently a $5.0M Series A round in Sep 2019.
Funding History
Sep 2019
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