- Headquarters
- Leicester
- Employees
- 11–50
- Founded
- 2013
- Business Model
- B2C
- Website
- deadhappy.com
- Total Funding
- $5.0M
- Last Round
- $5.0M Series ASep 2019
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round for this company. The full record is or through the API.
About
DeadHappy was a UK-based life insurance provider that reinvented traditional life cover to be cheaper, faster, and jargon-free — customers could get insured in under three minutes by answering just four questions, with no long forms and no tie-ins. Its platform also let policyholders make, share, and fund personalized 'death wishes.' Backed by investors including Octopus Ventures, Headline, Volution, Verso Capital, and Channel 4 Ventures, DeadHappy grew to £2.5m revenue and 25,000+ active policies before entering administration in June 2024 after its underwriter, Shepherds Friendly, ceased backing its policies.
Summary
It lists 11–50 employees. It has raised $5.0M in total across 1 round, most recently a $5.0M Series A round in Sep 2019.
Funding History
Sep 2019
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