Datorama
AcquiredDigital Marketing Analytics Tools
New York, United States · Founded 2012 · $35.0M raised
- Headquarters
- New York
- Employees
- 201–500
- Founded
- 2012
- Business Model
- B2B
- Website
- datorama.com
- Total Funding
- $35.0M
- Last Round
- $32.0M Series CSep 2016
- Rounds
- 2
- Acquired by
- SalesforceJul 2018 · $800.0M
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Datorama was founded in Tel Aviv in 2012 by Ran Sarig, Efi Cohen, and Katrin Ribant as an AI-powered marketing intelligence platform that unified data integration, dashboards, and insight generation across marketing channels for enterprises and agencies. It grew to roughly 400 employees across 17 global offices before Salesforce acquired it in July/August 2018 for a reported $800-850 million, subsequently rebranding the product as Salesforce Marketing Cloud Intelligence.
Summary
Datorama is a SaaS company based in New York, United States, founded in 2012. It has raised $35.0M in total across 2 rounds, most recently a $32.0M Series C round in Sep 2016. Investors include Salesforce Ventures, Lightspeed Venture Partners and Cedar Fund.
Tech & App Stack
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Funding & Exit History
Jul 2018
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Funding: Seed through Series C. Amounts, valuations, and investors where available.
Investors
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