Datorama

Acquired

Digital Marketing Analytics Tools

New York, United States · Founded 2012 · $35.0M raised

Headquarters
New York
Employees
201–500
Founded
2012
Business Model
B2B
Total Funding
$35.0M
Last Round
$32.0M Series CSep 2016
Rounds
2
Acquired by
SalesforceJul 2018

About

Datorama was founded in Tel Aviv in 2012 by Ran Sarig, Efi Cohen, and Katrin Ribant as an AI-powered marketing intelligence platform that unified data integration, dashboards, and insight generation across marketing channels for enterprises and agencies. It grew to roughly 400 employees across 17 global offices before Salesforce acquired it in July/August 2018 for a reported $800-850 million, subsequently rebranding the product as Salesforce Marketing Cloud Intelligence.

Summary

Datorama is a SaaS company based in New York, United States, founded in 2012. It has raised $35.0M in total across 2 rounds, most recently a $32.0M Series C round in Sep 2016. Investors include Salesforce Ventures, Lightspeed VP and Cedar Fund.

Tech & App Stack

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Funding History

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AcquisitionJul 2018
$800.0M

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Investors

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