Connecting digital advertising to offline consumer spending
Datalogix was a data-as-a-service company founded in 2002 in Broomfield, Colorado, that connected offline consumer purchasing behavior to digital advertising. The platform helped brands and publishers measure the real-world sales impact of digital advertising campaigns by linking online ad exposure to in-store purchase data. Datalogix had approximately 400 employees and ~$125M in revenue before being acquired by Oracle in December 2014 for more than $1.2 billion, becoming part of Oracle Marketing Cloud.
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