How much funding has Datalogix raised?

Datalogix has raised $85.0M in total funding, most recently a Series C round.

Who are Datalogix's investors?

Datalogix's investors include Oracle, Wellington Management, IVP, General Catalyst.

Where is Datalogix headquartered?

Datalogix is headquartered in Broomfield, Colorado, United States.

What industry is Datalogix in?

Datalogix operates in Adtech, Data & Analytics, Marketing Tech.

How many employees does Datalogix have?

Datalogix has 201-500 employees.

Datalogix

Closed

Connecting digital advertising to offline consumer spending

Broomfield, United States · Founded 2002 · $85.0M raised

Adtech

Data & Analytics

Marketing Tech

Headquarters: Broomfield, Colorado
Employees: 201–500
Founded: 2002
Business Model: B2B

Website: oracle.com
Total Funding: $85.0M
Last Round: $45.0M Series CMay 2014
Rounds: 3

About

Datalogix was a data-as-a-service company founded in 2002 in Broomfield, Colorado, that connected offline consumer purchasing behavior to digital advertising. The platform helped brands and publishers measure the real-world sales impact of digital advertising campaigns by linking online ad exposure to in-store purchase data. Datalogix had approximately 400 employees and ~$125M in revenue before being acquired by Oracle in December 2014 for more than $1.2 billion, becoming part of Oracle Marketing Cloud.

Summary

Datalogix is an Adtech company based in Broomfield, United States, founded in 2002. It has raised $85.0M in total across 3 rounds, most recently a $45.0M Series C round in May 2014. Investors include Oracle, Wellington Management and IVP.