Datalogix
AcquiredConnecting digital advertising to offline consumer spending
Broomfield, United States · Founded 2002 · $85.0M raised
- Headquarters
- Broomfield, Colorado
- Employees
- 201–500
- Founded
- 2002
- Business Model
- B2B
- Website
- oracle.com
- Total Funding
- $85.0M
- Last Round
- $45.0M Series CMay 2014
- Rounds
- 3
- Acquisition Date
- Dec 2014
About
Datalogix was a data-as-a-service company founded in 2002 in Broomfield, Colorado, that connected offline consumer purchasing behavior to digital advertising. The platform helped brands and publishers measure the real-world sales impact of digital advertising campaigns by linking online ad exposure to in-store purchase data. Datalogix had approximately 400 employees and ~$125M in revenue before being acquired by Oracle in December 2014 for more than $1.2 billion, becoming part of Oracle Marketing Cloud.
Summary
Datalogix is an Adtech company based in Broomfield, United States, founded in 2002. It has raised $85.0M in total across 3 rounds, most recently a $45.0M Series C round in May 2014. Investors include Oracle, Wellington Management and IVP.
Funding History
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Dec 2014
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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