Crafted

Crafted (Crafted Corp., operating at usecrafted.com and cookwithcrafted.com) is a performance-based influencer and content marketing platform for consumer packaged goods (CPG) brands in the food and beverage industry. Co-founded in 2021 by Sarah Nesheim and Todd Baldwin, Crafted helps enterprise food and beverage brands turn short-form video and user-generated content (UGC) into in-store retail sales by organizing large-scale campaigns with thousands of nano- and micro-influencers, managing geo-located influencer partnerships, and tracking real-time campaign analytics. The company positions itself as a scalable content-creation solution for brands that lack an established UGC strategy, and Nesheim has been recognized on the Forbes 30 Under 30 list for the business. Crafted's customers are consumer brands seeking to convert digital content views into measurable retail and e-commerce sales.